Nikita Music Club
Visual identity for Nikita Music Club, one of the most iconic clubs in Northern Italy. Every weekend, Nikita hosts international DJs, offering a carefully curated selection of music and an artistic direction that was in need of a radical revamp.
Visual Identity
W/ Brandblock
CONCEPT
The concept for the new visual identity was developed around the idea of the triangle as a visual element which, by virtue of its formal configuration, always indicates a direction. This characteristic was used to convey the idea of change and movement – forwards, backwards, upwards and downwards. A series of symbols were created based on optical distortions of the triangular shape, which feature in every communication piece, altering both form and meanings.
OUTPUT
The visual identity project involved the production of a large volume of materials. For on-site communication, all exhibition materials, staff accessories, lanyards, badges, wristbands, wayfinding signage and so on were created. For off-site communication, posters were created for billboard campaigns, flyers for scheduled events and special events, social media assets and billboards.
New Land. Same Place
An ever-changing visual identity that always remains the same. An entropic movement that expands within its own boundaries. A new land. In the same place.
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